Aşkım was born from a desire to bring a part of that world to my home in South Africa — Turkish modest fashion that feels feminine, elegant and effortless.
The collections bring together graceful silhouettes, refined details and a contemporary approach to modest dressing, with pieces available in select quantities.
Every detail of Aşkım has been thoughtfully considered by me — from the pieces themselves and the way they are presented, to the packaging they arrive in and, most importantly, how I want a woman to feel when she wears them. I wanted every part of the experience to feel considered, beautiful and special from the moment an Aşkım order arrives.
Aşkım means “my love” in Turkish, and the name holds everything the brand represents to me — a love for my heritage, a love for Turkish fashion, and a love for creating something meaningful for women here in South Africa.
That sense of love extends beyond the pieces we create. Aşkım is committed to donating 2% of its profits to humanitarian organisations supporting Palestinians in need, allowing every purchase to contribute, in a small but meaningful way, to something greater.